The Importance of Personal Branding: How to Define and Promote Your Value in the Job Market

In today’s competitive job market, standing out from the crowd is more important than ever. Did you know that 70% of employers use social media to screen candidates? This statistic underscores the importance of personal branding. Personal branding has emerged as a powerful tool that can significantly impact your career trajectory. It’s not just about having a polished resume or a well-crafted LinkedIn profile.